Mag. Raquel Herrero, Field Managerin

Where We Get Our Data From
Raquel Herrero sets accents. In her pronunciation a very charming Spanish accent, in her work in particular her absolutely good mood and her good contacts to the outside world: the native from Spain who completed a dual study programme at Universidad de Valladolid is responsible for “field work” at marketmind. Following the dictum, “If you sow the right interviewers, you will harvest conclusive data”, Raquel Herrero works with much commitment on focus groups, appointments for in-house interviews and much more which the stage of collecting data for our studies entails. A special plus: her winning personality, which she also refuses to abandon in situations of stress.

Technology Meets Logic
Owing to her various talents and skills, Raquel Herrero is also a popular person to ask whenever problems arise in connection with Excel and appropriate formulae. And she dares tackle the hardware as well. At least according to the principle “the laptop on the right differs from the laptop to the left by some strange error” (comparative behavioural research), she has been known to reach for the screwdriver occasionally.

About the Wealth of Talents
Acting as a bridge between project managers and interviewers in her capacity as field manager anyway, she also promotes good understanding in other areas: owing to her extensive knowledge of foreign languages, Raquel Herrero provides the translations necessary for international projects in passing. The icing on the cake are her special missions as one of our legendary Monday cooks – culinary highlights included.

Española para siempre
Raquel Herrero – always fashionable in appearance and exuding an international flair – saves us from questioning possible stereotypes about the typical Spanish woman. She simply lives them: lively, enthusiastic, direct and of course speaking with a tremendous speed, she always manages to bring an extra share of passion and good spirits to our working day. Which is never monotonous anyway.



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