Trend – with an extensive international range of partners – is one of the biggest independent companies in Hungary which is a member of the European Society for Opinion and Marketing Research (ESOMAR) and of the Hungarian Advertising Union.
Their goal is to provide precise, accurate and valuable answers to their clients' questions, and to help them figure out how to approach the given business problem effectively.
Their projects are centered around a global approach. They do not examine a given area just on its own - instead the results are interpreted taking into consideration the clients' marketing, sales and other activities on a global basis.

Their principle is to establish co-operations characterized by high quality, accuracy, and integrity. Trend’s market research projects are directly focused on product sales. At Trend, we are convinced that market research is not only part of marketing, but a project of this kind should provide results with the help of which clients should increase sales effectively.

Company history

Since the early spread of market research in Hungary, Trend has had a constant presence on the Hungarian market for nearly 20 years, therefore the company could and can accomodate all market developments.

Key factors for success

  • 20 years of professional experience
  • The interviewers are chosen based on a strict system and their work is constantly checked and evaluated. They have several years of experience as fieldwork and call center personnel.
  • Trend puts great emphasis on the recruitment, qualifications, and the constant training of their employees and their interviewer team.
  • Trend monitors the market trends persistently in order to be able to respond to them in a timely and flexible way.
  • To ensure qualitative work they have incorporated check points into all phases of the market research process.

Portfolio of services

  • Brand building and strategy
  • Product development
  • Communications research
  • Preparation of business decisions
  • Research aimed at preparation for court cases and patent issues

Available research methods

  • Focus groups
  • B2B interviews
  • In-hall tests
  • Usage & attitude tests
  • Mystery shopping 

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