Allianz
Allianz Group is one of the largest bearers of risk and service providers in the insurance industry, but also an important player on the finance market: it is the second largest asset manager worldwide and operates in 70 countries. In the insurance division of property/casualty, it ranks fourth in Austria in terms of market share, in the health insurance segment it is among the top 5 (based on 2009 market shares). The segment of private and company pension funds makes up a third pillar in the portfolio of Allianz Group.
„For us at Allianz, the marketmind team is an important and reliable partner in market research projects. We particularly value the competent consulting provided on complex research needs and the flexibility in projects with a tight timeline.“
Mag. Maria Giesauer, Market Management
marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,