Valicon is a marketing consulting and research company focusing on South-Eastern Europe. The company specializes in small markets and offers its clients customised solutions. Advanced methodologies and their deep insights into clients’ industries help distinguish their service. Success comes from good relations with clients, regional partners, employees and local communities.

Company history

In April of 2007, the company tore down barriers and created a new value. A decade of experience in marketing research and five years of intensive cooperation between CATI, Ljubljana and PRIZMA Istraživanja, Zagreb were upgraded with the formal merger of both companies under the new name Valicon. The name Valicon derives from the words ‘Value’ and ‘Icon’. The core of the company are very enthusiastic and talented individuals who market both the former CATI and Prizma companies, as well as the entire industry of marketing research in both Slovenia and Croatia.

Key factors for success

  • Good relations with clients, regional partners, employees and local communities
  • Close and successful relationships with their clients 
  • Valicon translates regional strategies to local markets 
  • Constantly introducing new knowledge, technologies and innovative research ideas to enhance solutions for clients 
  • Wide range of analytical tools 
  • More than ten years of experience in marketing research, which results in the necessary knowledge and wisdom
  • Employees are experts in their fields and enjoy their work


Portfolio of services

The core business is consulting on the basis of marketing research. Valicon´s foundations are in the research industry. However, their knowledge and skills reach into various disciplines, such as brand management, management consulting, innovations, media, trend forecasting, web strategies, and data mining. These marketing and business skills allow Valicon to tap a rich abundance of insights to help offer valuable marketing advice to our clients.

  • Ad-hoc research and consulting
  • Syndicated research (PGM – brand strength research FMCG, NRB – National Readership Survey) 
  • Data gathering

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