Jan-Michael Bussmann, MSc

Current Focus of Work and Research

Industries: Telecommunications


Brand and Advertising Controlling, NPS Tracking, Segmentations, Customer Satisfaction



09/2012 – 11/2017
Sigmund Freud University Vienna
Bachelor & Master programme “Psychology”


11/2011 – 07/2012

Physiotherapist (apprenticeship) – dropped out to start a study programme


08/2011 – 04/2011
Ratsgymnasium Gladbeck


08/1997 – 06/2001
Aloysiusschule Gladbeck


Professional Experience

since 08/2018
marketmind, Vienna


2016 – 2018
Several Statistics / SPSS courses at the SFU Vienna for Medicine students


08/2016 – 11/2016
Mandatory student internship at the Institute for Complementary and Integrative Medicine in Zurich


University-internal evaluation of the admission process for Medicine students at the SFU Vienna


Publications and Presentations

Master thesis: “Increasing patient expectations about acupuncture treatment: an online experiment”


Bachelor thesis: “Internet gambling addiction in the trade-off between dependence and commitment”


Social Skills and Additional Qualifications

Languages: German, English


IT skills: SPSS, MS Office, R


High data affinity



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,