Matthias Obermeier, MSc

Current Focus of Work and Research


Customer Satisfaction and Customer Loyalty; Image Analysis; Segmentations; International Studies


Bachelor and Master of Science in Technology Management (Combination of Business Management and Mechanical Engineering) at the Technical University of Munich, Germany;
Emphases: “Marketing, Strategy & Leadership” (Business Management) and “Product Development” (Mechanical Engineering).
Student exchanges at Université de Fribourg (Switzerland) and Instituto Tecnológico de Costa Rica.
Bachelor’s Thesis: “Pricing Schemes for Services and Their Influence on Perceived Price Fairness”
Master’s Thesis: „Sports Teams’ CSR activities in developing countries: Culture as a dimension of congruence and a predictor of Perceived Motivation“

Professional Experience

2010: Internship at UniCredit Germany (HypoVereinsbank), Regional Business Management
2011-2012: Working Student at Siemens (Corporate Finance, Subsidiary Management)
2013-2014: Student Assistant at the Chair for Service and Technology Marketing at the Technical University of Munich
Since 2016: Research Consultant at marketmind

Social Skills and Additional Qualifications

Languages: German, English, Spanish, French, Portuguese


Statistics Software: SPSS (incl. Syntax)



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,