Matthias Kausel, MSc (WU)

Current Focus of Work and Research

Industries: Telecommunication, Transportation and Logistics, Public Sector, Energy, Financial Sector


Analyses of Customer Satisfaction; Positioning and Segmentation Strategies; Analyses of Potential; Conducting and Analysing Qualitative Expert Interviews (e.g. Repertory Grid, Kano Analysis)



Studies of Business Administration at Vienna University of Economics and Business, with a focus on “Advertising and Market Research“, and “Transportation and Logistics“; Specialisation in Electives, “Methods of Empirical Research in the Social Sciences“


Semester abroad at Kingston University, London


Marketing master program at WU Wien Department for Marketing. Master thesis in cooperation with Austrian, title: “B2B Purchase Decision Processes within the Airline Industry and influencing Decision Criteria“ (2014)


Graduate of the "WU - Top League" Promotion Programme for the 50 most highly qualified students of a given year


Professional Experience

Internships with Blaha Büromöbel (Office Furniture) and Raiffeisenlandesbank Vienna/Lower Austria
Project manager with marketmind since 2010, previously internship and interviewer with marketmind


Social Skills and Additional Qualifications

Languages: English, French
Board Member of an Association dedicated to Managing Youth Events
Board Member of a Political Youth Association and a Political Association at the Communal Level
Seminars: Inter-Cultural Competence, Presentation Skills



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,