Matthias Kausel, MSc (WU)

Absorbent of Everything Useful
When it comes to acquiring knowledge, Matthias Kausel is an insatiable sponge. Wherever new findings and experiences are within his reach, he goes for them. Not because this leaves a good impression, but because he is motivated by an authentic interest that he pursues with determination. Matthias Kausel will not conform himself to knowing something only from hearsay. Consequently, he has been as fast in acquiring expertise in diverse methods as in dominating all kinds of sports, both known to at least some and unknown to everyone but him. Merely on hearing what the dynamic allrounder has already done and tried, one would expect him to be twice the age he actually is. Meeting him live and in colour will make one thing clear: he is a high-potential newcomer. WU Award for the 50 best students of the year included, complete with semester of studies spent abroad.

Master of Interviewing
At marketmind, Matthias Kausel is in charge of projects that analyse customer satisfaction, and that develop positioning and segmentation strategies – and of course of online studies as well. Expertise in social media included. What has distinguished him in particular time and again, is the maximum professionalism with which he conducts expert and other interviews. Whether this can also be attributed to his extensive experience on stage as a musician? At any rate, his charming and calm manner enables him to learn from board members and important decision-makers what there is to be learned. His subsequent qualitative analyses – keywords: repertory grid and Kano analysis – leave no questions unanswered.

Motion is ... Matthias Kausel
One of the industries that Matthias Kausel focuses on at marketmind is transportation and logistics – an area in which he already specialised during his studies at the Vienna University of Economics and Business. So maybe it is only natural that he is constantly in motion himself and provides momentum in his life – tapping into such sources of adrenaline as the high-speed rollercoaster, to name but one. Other industries that he works on with diligence: telecommunication as well as banking and finance.

The marketmind Event Manager
Owing to his sociable nature paired with organising skills – his performance as DJ and master-mixer of hot punch on an alpine hut was legendary – Matthias Kausel also manages events at marketmind. Only for us and for clients. Which always leave everybody delighted.


marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,