Mag. Gerhard Schüller

Current Focus of Work and Research

Industries: Energy, Telecommunication, Financial Services, IT


Simulating Purchase Decision-Making, Measuring Readiness to Pay, Analyses of Potential and of Churn; Designing and Optimising Products; Conjoint Analysis (ACA and CBC); Online Studies; Developing Individual Reporting Tools (e.g. Interactive Reports, Scenario Calculators to Simulate Market Share, Satisfaction Calculators to Visualise Models Explaining Causality, ...)



Studies of Business Administration at the Vienna University of Economics and Business, specialising in “Advertising and Market Research” and “Business Information Systems”

  • Diploma thesis on, ”The Influence of Point Of Purchase Factors on the Purchase Decision”, Chair for Advertising and Market Research (o.Univ.Prof. Dr. Günter Schweiger)


Study semester abroad at University of Illinois at Urbana-Champaign


Two semesters of legal studies besides his main course of studies


“Bayesian Applications and Methods in Marketing“, Workshop at the Linz Johannes Keppler University, held by Prof. Greg Allenby and Prof. Peter Rossi


Professional Career

Work experience during his studies: freelance work with marketmind and mobilkom Austria AG (Department of Marketing/Sales-Business Customers)
Empirical study on “Image Analysis of Austrian Tour Operators” for Taurus Reiseveranstalter GmbH
Internship with Alcatel Austria AG, Transport Automation Systems
Project manager with marketmind since 2001

Social Skills and Additional Qualifications


Programming using VBA, SPSS incl. Syntax, Macros, Scripts and the SPSS object model in Sax Basic, SQL, Visual Basic, ASP, HTML, JavaScript, PerlScript, CSS
SSI Web by Sawtooth Software (incl. ACA, CBC, Hierarchical Bayes)

English fluent in spoken and written language



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,