Mag. Birgit Hütter

Current Focus of Work and Research


Industries: Energy, Air Transport, Telecommunication


Customer Satisfaction Trackings for Airlines Internationally; Measuring Advertising Effectiveness; Brand Awareness and Brand Management / Brand Controlling; Image Analyses



Studies of Business Administration at the Vienna University of Economics and Business, with a focus on “Advertising and Market Research”, and “Marketing”

  • Diploma Thesis on „Factors Influencing Advertising Effectiveness“, titled „Factors Influencing the Duration with which Advertisements in Weekly Magazines are Viewed – a Re-Analysis of Compagnon Data” at the Institute for Advertising and Market Research (a.o. Univ. Prof. Dr. Wolfgang Mayerhofer)


Additional studies: Communication Science and Journalism (focus on Advertising and Marketing) with a combination of disciplines from English Studies and Psychology (completed up to the stage shortly before writing the diploma thesis)


Professional Career

Project manager with marketmind since 2004

Social Skills and Additional Qualifications


English, French



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,