Analytics (Analytics - Russia) is one of the largest independent research centers in Russia. Since 1996 Analytics offers reliable data, strict analysis and well-founded recommandations fort he most important decisions in marketing. All projects are conducted according to the norms set by the European Society for Opinion and Market Research (ESOMAR).

The quality of the work of Analytics is confirmed by the fact that trustworthy large international and Russian companies as well as research centres in the USA, Great Britain, Germany, France, Singapore, Poland and other countries are among the clients. Analytics can build on the experience from thousands of research projects in which answers on the customers’ questions from millions of people in Russia, Ukraine, Belarus, Uzbekistan, Baltic countries etc. could be found.

However, Analytics does not see itself as a kind of „factory“, which uses the same set of „branded“-tools for each industry in each country. The clients are offered solutions geared to their specific purpose, for the respective brand and product category.

Key factors for success

  • personal interviews
  • telephonic interviews (CATI –TCI)
  • CLT
  • mystery shopping
  • qualitative market research
  • desk research

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