Market Test




Market test is a private research and consulting company located in Bulgaria, which is fully owned by a senior management team. It was established in 1995. It has a core team with extensive experience in providing international and Bulgarian clients with high-quality research services.

Key factors for success

  • Research experts who:
    • meet specific research needs
    • keep up with the latest innovations in research methods and techniques
    • have international training and experience

  • Trained moderators for Focus Group Discussions and In-depth Interviews

  • Well-established network of interviewers that cover the entire country trained to conduct:
    • Face-to-face /in-home or on-street/ and telephone interviews
    • Business-to-business (B2B) interviews
    • Expert interviews

  • In-house data processing to specifically meet client’s information needs

  • Specially designed facility with one-way mirror and close-circuit; audio and video taping and professional simultaneous translation. In the company office there is a specially equipped facility for conducting focus group discussions, allowing audio and video recording, and simultaneous translation. The clients can observe from behind a one-way mirror without disrupting the research process.

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,